Do you know the special importance of an attractive business card for potential customers and your business partners? Numerous entrepreneurs take advantage of the opportunities that arise from this remarkable product of business printing, even in the age of advancing digitalization. Ultimately, personal contact plays a crucial role in successful networking - despite all electronic alternatives.
1. Integrate business cards into a comprehensive design concept
The desired reputation of your company or brand depends crucially on the visible image in public. A corporate design that reflects your own goals and values creates the ideal conditions for a positive image. This, in turn, characterizes the uniform online presence as well as conventional publications, advertisements, brochures and flyers. In particular, the innovative business cards presented in direct meetings at trade fairs, conferences or business trips express mutual appreciation.
Classic designs in a reputed business printing firm with rather subtle colours, elegant fonts and a minimalist look are very professional. Above all, they convince a rather conservative environment. Unusual shapes, uniform colours and funny pictures on business cards, on the other hand, are better suited to a creative, playful or artistic brand.
Individual business cards consolidate an excellent first impression. They prove to be excellent brand ambassadors and ideally remain in the customer's memory for a long time. Thanks to the numerous business printing agencies, trendy newcomers and start-ups as well as companies that pay attention to traditional ideas will find the right design concept for them.
2. Unusual formats and shapes act as eye-catchers
Although there are no fixed sizes, many companies still use the standard credit card format. At 85 by 55 millimetres, the business cards fit in all the usual cases and holders as well as in compartments of wallets. With horizontal printing, they can be read comfortably and without the hassle of turning. However, you hardly stand out from the competition.
Vertical printed business cards are becoming increasingly popular among the business printing industry. They still stand out from the crowd with a clean and elegant look. Square, round and other individual shapes enjoy significantly more attention. Already cut or rounded corners and different sizes change the perception dramatically. Hinged cards offer an exciting alternative to the classic models. They also provide additional space for pictures, graphics and other attractive content.
3. More than just paper: Pleasant haptics and unusual materials impress
Outstanding quality pays off compared to competitors. The positive feeling is of crucial importance, especially at first contact. A trust generated by the feel and visual effect of the business card is transferred to the partner.
Particular types of paper with a higher weight of up to 400 g / m² stand out as well as recycled and natural paper. The latter underlines the goal of sustainability and awareness of the environment with support from the business printing industry. Printing alternative materials such as
Wood
Metal
different plastics
textiles
promises additional attention. The available budget plays a vital role in the selection because of the sometimes high costs.
4. Present the necessary information clearly and understandably
The information for contact should be on the front of the business card. These include
the name of the employee and the company,
the position or task in the company,
the address with the email address as well
availability in the fixed network, with a mobile phone and, if necessary, by fax.
Eye-catching, short keywords or a concise slogan will be remembered.
CONCLUSION
With your innovative and unique business card, you achieve an effect that should not be underestimated for potential customers. It creates lasting images and makes an immense contribution to the positive image of your company. For this, you first need to find the right business printing agency for all your cards. It must be done in full hurry as your competitor might reach out first and reap all the fruits.